For television and web advertising information, please contact:
Barry Gorfine
Director of Sales
(760) 343-5753
or email
barryg@kpsplocal2.com
Daniel Adams
Internet Sales Director
(760) 343-5763
or email
daniela@kpsplocal2.com
Andrew Uris
Sales Manager
(760) 343-5768
or email
andrewu@kpsplocal2.com
The enormous reach of local broadcast television combined with the interactivity of online advertising, delivers the two screens used most by consumers. When you advertise with us, your business will utilize the mass appeal of the Valley’s most-watched television station in KPSP Local 2, with one of the most-viewed local websites in KPSPLocal2.com. This duopoly affords your business the most powerful way to advertise locally.
KPSP Local 2 on-air audiences are the biggest in the Valley and advertisers like our viewer’s purchasing power.
- CBS has 12 primetime shows in Nielsen's top 20, including the top-rated comedy, Two and a Half Men, and its most popular dramas, CSI, NCIS and Survivor.
- On a week-to-week basis, KPSP Local 2 reaches more people than any other media in the Coachella Valley.
- The most watched Television hour in the Valley is Wheel of Fortune and Jeopardy (Mon – Sat 7p-8p) and both are on KPSP Local 2.
- "CBS has proven everyone wrong who thought that no matter what a network did, their audiences would continue to erode," says Andrew Donchin with agency Carat North America.
- With 18- to 49-year-old Americans among the hardest-hit casualties of the Great Recession, Leslie Moonves, CEO of CBS, told BusinessWeek "Someone needs to show me where an 18-year-old consumer buys more than a 50-year-old."
- CBS, the Tiffany Network, attracts more 35+ year-olds than any other medium. Knowing our Valley’s older population with purchasing power, there is no better fit for your advertising dollar.
KPSPLocal2.com has over a 1/3 of the Valley coming to its pages on a monthly basis.
Over the last year KPSPLocal2.com has shown tremendous growth in both page views and unique visitors. Driving this growth is the power of KPSP Local 2 Television. Using our sister channel to promote KPSPLocal2.com with both mass and targeted promotional announcements, we have quickly become one of the most popular web destinations for the entire Palm Springs area.
- KPSPLocal2.com attracts the hard to reach Mon-Fri, 9a-5p daytime worker.
- We receive 950,000+ Page Views per month with 82,000+ Unique Visitors.
- Viewers spend an average of 9 minutes per session on our web channel.
- We have the ability to reach employed people interactively ... while they are at work.
- The convergence of on-air and online packages are the most powerful way to advertise. Check out our video testimonials and how we preformed with local Coachella Valley advertisers.
- With convergent advertising on both our on-air and web channels, we give your business the ability to stay in front of your target customer 24/7/365.
- An association with our highly trusted local news brand – KPSP Local 2.
- We offer Pay-for-Performance marketing opportunities through our e-commerce site – DesertRealDeals.com.
Did you know...
The Internet has surpassed magazines, newspaper and Yellow Pages as people’s go to choice for news and information.
We can deliver to your business the ability to stay in front of this massive audience shift by advertising on the two screens that matter most in today’s world – TV and the Internet.
Banner Ads on the web have a higher brand recall than the declining print mediums, and when branding is considered in terms of cost effectiveness, KPSPLocal2.com is an even a more powerful way to get your message across.
The Internet is the fastest growing medium ever, reaching 50 million households in 5 years. In comparison it took radio 38 years, television 13 years and cable television 10 years to reach the same milestone.
The highest growing demographic for Internet usage is 55+ year-old...they like the convenience too.
Daytime is Primetime on the Internet with over 45% of “at-work users” saying that Internet is the only medium they use during the day. In addition, of these “at-work users”, 74% of their online time is used on news sites such as KPSPLocal2.com.
